In B2B, the people who decide whether to buy from you are rarely the people you meet first. Your champion takes the meeting, likes what they hear, and then has to sell you to a finance lead, a director and sometimes a procurement committee, all without you in the room.
Tag: customer stories
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Testimonial Videos vs. Case Study Videos: Which Does Your Business Need?
Ask a marketing team what they want next and you’ll often hear “customer videos.” Fair enough. Real customers on camera beat another polished founder monologue. The trouble is that “customer video” covers two formats that look related but do different jobs: a short testimonial and a full case study. Mixing them up wastes budget and leaves sales without the asset they needed.