Most pitch videos fail before anyone presses record. The camera work can be beautiful and the founder can be sharp, but if the script is a deck read aloud, the film feels long at ninety seconds.
Tag: Canada
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Educational Video Production: Teaching Your Market Without Selling
Most buyers have done their homework long before they talk to you. They’ve searched their question, watched a few videos and quietly ruled some companies out. By the time they reach your contact form, the trust decision is already half made.
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How to Write a Video Production Brief (Free Template)
Send three production companies the same email that says “we need a video” and you’ll get three quotes that can’t be compared. One prices a single interview day. Another prices a two-day shoot with actors. The third sends a list of questions back. Nobody is wrong. Each of them is quoting a different film.
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One Brand Film, Many Uses: Building a Library of Cutdowns for Web, Sales and Social
Most companies make a brand film, put it on the homepage, share it once on LinkedIn and move on. A few months later someone asks for “something short for social,” and the team goes digging through the edit looking for a usable fifteen seconds. Usually there isn’t one. The film was built to be watched start to finish, and every moment leans on the one before it.
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Investor Pitch Videos: How Canadian Founders Use Film to Raise Capital
Investors see a lot of pitches. Most of them aren’t bad. They’re just hard to remember. A deck lands in an inbox, gets a quick skim, and the founder’s real conviction never makes it off the page.
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How Much Does a Brand Video Cost in Canada?
It’s the first question almost every client asks, and the honest answer most production companies give is “it depends.” That’s true, but it doesn’t help you build a budget.